Faces of Rat Poison
Raptors Are The Solution (RATS) is continuing their successful Faces of Rat Poison public education campaign in the San Francisco Bay Area to inform the public of the dangers of rodenticides. The Faces of Rat Poison transit campaign uses gorgeous images of raptors donated by Bay Area photographers to show people exactly who is being harmed by rat poison.
In September of 2013, RATS launched a campaign in the 12th Street BART subway station in Oakland as well as on AC Transit buses. RATS targeted AC Transit bus lines that traveled through the cities where they had successfully passed resolutions urging residents and businesses to eliminate rodenticide use. RATS was also able to obtain and re-use some of these posters in veterinary offices and at outreach events.
RATS outreach efforts have certainly caught the public’s attention: An estimated 980,000 people saw the BART transit Public Service announcements, and an estimated 34,000 people saw the bus posters.
In January 2014, RATS launched their ad campaign in San Francisco with two giant banners in the Montgomery Street BART station as well as some wall posters. The banners will reach people as they take the escalator down to the subway platform, and it is estimated that over 600,000 people will see these public service announcements. RATS is currently seeking funding to expand their campaign to other transit modes, on billboards and to other cities.
Raptors Are The Solution was founded on the belief that if people understand the collateral damage to wildlife, pets, and children from the use of rat poison, they will make different choices about how to control rodents. RATS focuses on positive messages and images of what people will be saving—the gorgeous birds of prey and other wildlife that can be harmed by rat poison—to encourage people to reduce or eliminate rodenticide use.
For more on RATS, visit http://www.raptorsarethesolution.org/